Rebranding the Heart of Diageo Shieldhall
We are thrilled to share our latest creative venture at Altadicta - the vibrant rebranding of Diageo's Shieldhall walkway! Partnering with Diageo, a global leader in the spirits industry, we set out to transform this essential space into a captivating visual experience that not only honours Diageo's iconic brands but also celebrates the company’s rich heritage and the inspiring individuals behind their success.
Shieldhall is more than just a production site; it’s a place where the magic of Diageo's world-renowned brands comes to life. However, the walkway that connects the facility had the potential to be more than a mere passage—it could be an immersive journey reflecting the essence of Diageo’s legacy. Recognising this potential, Diageo turned to us at Altadicta to help reimagine and rebrand this space. Our goal was clear: to craft a visual narrative that would resonate with everyone who walks through Shieldhall. We wanted to create an environment that speaks to Diageo’s commitment to excellence, innovation, and their deep-rooted heritage, while also infusing energy and inspiration into the daily routines of their employees.
Diageo's portfolio includes some of the world's most iconic and beloved brands, such as Johnnie Walker, Guinness, and Tanqueray, each with its own unique history, character, and global significance. Our rebranding initiative aimed to bring these stories to life within the walkway while also recognising and celebrating the employees whose passion, skill, and dedication are at the heart of Diageo’s success.
We are incredibly proud of the work we’ve done and grateful for the opportunity to collaborate with Diageo on this transformative project. This rebranding is more than just a visual upgrade; it’s a celebration of what makes Diageo truly special. And as we continue to push the boundaries of creative design, we look forward to embarking on more exciting journeys with our clients, bringing their stories to life in vibrant and meaningful ways. Cheers to the future of Diageo and to all the creative possibilities that lie ahead!