"Make the Elephant Run" Campaign Wins Big at the 2024 ICE Awards
We are thrilled to announce that our "Make the Elephant Run" campaign has been honoured with two prestigious awards at the 2024 Internal Communications and Engagement Awards. This remarkable achievement includes a silver award for Best Internal Communications Campaign (over 10,000 employees) and a gold award for Best Internal Communications Sector (Healthcare and Pharmaceutical). These accolades are a testament to Altadicta's creativity, innovation, and unwavering dedication to excellence.
A groundbreaking campaign for Bupa - designed and executed by our team of internal engagement experts at Altadicta, Bupa’s “Make the Elephant Run” campaign was an ambitious initiative aimed at re-energising and uniting Bupa’s diverse global workforce. Over an immersive 4-week period, the campaign featured a 360-degree Safari camp platform, incorporating interactive challenges and digital passports. This innovative approach successfully engaged over 21,000 employees, fostering a deeper connection to Bupa’s six strategic pillars: Customer, Transformation, Agile Culture, Growth, Sustainability, and Data.
Key objectives and achievements - the primary objective of the campaign was to increase understanding and engagement with Bupa’s 3x6 strategy among its 82,000-strong global workforce. By integrating AR elements and gamified experiences, Altadicta created a dynamic and engaging environment that sparked widespread enthusiasm and participation. The campaign’s success is evident in its ability to resonate deeply with employees, establishing it as a significant internal communications triumph.
Looking ahead - as we celebrate this significant achievement, we remain committed to pushing the boundaries of internal communications. The success of the "Make the Elephant Run" campaign not only highlights our agency's capabilities but also sets a new benchmark for what can be accomplished through strategic and creative internal engagement initiatives. We are excited about the future and look forward to continuing our partnership with Bupa, delivering more innovative campaigns that drive engagement and support the company's strategic goals. Thank you to everyone involved in making this campaign a success, and here's to many more milestones ahead!
Rafe Delaney, Managing Director at Altadicta, shared his excitement about the campaign's success: “We are incredibly proud to have played a key role in Bupa’s success at the Internal Communications and Engagement Awards 2024. Being shortlisted for both the Best Internal Communications Campaign and Best Internal Communications Sector in Healthcare and Pharmaceutical is a testament to the creativity, innovation, and hard work of our team. The 'Make the Elephant Run' campaign is a perfect example of how strategic and engaging internal communications can significantly enhance employee engagement and align with broader business goals. We look forward to continuing our partnership with Bupa and driving more groundbreaking initiatives in the future."