Reimagining Healthcare with Bupa: B Disruptive 2024

At Altadicta, we thrive on pushing boundaries and creating transformative experiences, so we couldn’t be more excited to have partnered with Bupa on their groundbreaking initiative, B Disruptive 2024. This inspiring campaign challenges teams across the globe to rethink healthcare through the lens of Artificial Intelligence (AI), embracing innovation and breaking new ground in the process.

At the heart of this project was a dynamic, 48-hour AI-powered innovation sprint. Designed to bring Bupa colleagues together from every corner of the world, this event encouraged participants to think big and approach challenges from fresh perspectives. The sprint welcomed everyone, from AI novices dipping their toes into the world of technology to seasoned tech enthusiasts eager to explore the latest advances. The goal? To empower Bupa’s teams to harness AI to reimagine the future of healthcare. Participants worked in cross-functional, global teams to brainstorm, develop, and present creative solutions to real-world challenges within healthcare.

B Disruptive 2024 wasn’t just about technology—it was about people. At Altadicta, we’re passionate about creating campaigns that connect, engage, and inspire, and this project was a perfect reflection of that mission. From designing the innovation sprint’s structure to crafting the messaging that united teams around the globe, we worked hand-in-hand with Bupa to ensure every detail reinforced their commitment to innovation and excellence.

At Altadicta, we’re proud to have played a role in this exciting initiative. It’s projects like these that remind us why we do what we do—to help brands and organisations unlock their potential, break barriers, and inspire their teams to achieve the extraordinary. As Bupa continues to explore the possibilities of AI and innovation, we’re excited to see how the ideas and energy from B Disruptive 2024 unfold. For us at Altadicta, it’s been an incredible journey, and we look forward to collaborating on more initiatives that reimagine what’s possible.