My Future Living Website
The Brief
Following the purchase of a retirement rentals company Altadicta was asked to create a new name for the company as well as a new brand and logo and feel for the website. The brief was for this site to engage the 55+ demographic but to also create a friendly and welcoming brand.
Our Approach
Altadicta completed indepth market research to get a clear understanding of where the brand stood in their industry, who the competitors were and what the audience expectations were. We did focus groups with the over 55+ testing names to get the final selected name ‘My Future Living’.
