10 tips and tricks to improve your SEO strategy and rankings
Firstly, everyone has heard the word SEO… but what does it really mean?
SEO stands for “search engine optimization.” Simply put, it relates to making improvements on your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to gain attention and ultimately attract your target audience to your business.
The importance of SEO is enormous in world where millions of searches are conducted every single minute of every day.
Here are our top 10 tips and tricks to ensure your SEO strategy is striking the right cord:
Research and use relevant keywords - keywords are the foundation of a successful SEO strategy. Identify the keywords that you think prospective customers/business leads will search for when looking for the services you offer.
Improve your user experience on your website - this includes improving your page loading speed to ensure your website visitors engage with your content.
Adopt a multi-channel approach - having an omnipresent digital approach is a great way to reach a larger audience. Facebook, Instagram, LinkedIn, and even TikTok - be present and do as much as possible across all these platforms!
Design for mobile first - search engines are focused on mobile-first world. Mobile began outperforming desktop in 2016 as the most common and preferred way to access the internet. As a result, any new site you build should focus on the mobile experience.
Create invaluable content - if the content your are producing (e.g. blog, articles, videos, opinion pieces) are invaluable, then your audience and wider industry peers will take notice.
Make your content shareable - content is undeniably made to be shared with others! Ensure you share buttons easily visible to help your visitors share content to social media platforms. The more content that is shareable the higher the likelihood your traffic levels will increase.
Invest in SEO tools and analytics - SEO tools can provide you with an in-depth analysis of your keyword ranking and research, visitors webpage visits and so on. Use these analytics to your advantage so you know what works and what doesn’t.
Blogging - one of the best ways to attract visitors to your website.
Optimise your URL’s - having a clean, focused and proven URL structure for SEO is often overlooked. URLs are really the building blocks of your website so ensure every page is relevant. Top tips - keep your URL’s short, describe your content and lastly include keywords in your URLs.
Build a sitemap page - this will help search engines discover every page in your website
Search engine optimisation is not going anywhere soon. Get a foothold on the search results pages and start climbing up the rankings sooner rather than later.
There are many other tips and tricks to increase your SEO strategy and rankings, however, the above are a strong starting point to get you moving in the right direction.
