Prepare your brand for a post COVID-19 world

As a company, you must create an optimal environment for people to succeed. With colleagues working from home, leaders need to balance giving people the freedom to get their work done, with setting open and consistent expectations about priorities. That’s how companies will continue to build a high performing team structure where everybody feels trusted and valued. The recovery phase of COVID-19 provides leaders with a fantastic platform to engage and strengthen overall connections with employees, however, there is still a workforce split between working from home and returning to an office environment.

Clear and inspiring communications is the answer to making each organisation’s future successful. And those businesses and people that have collaborated will emerge stronger. Through collaboration, businesses will protect, and enhance, their reputation and find new ways of doing things that could help business performance. The world is now judging businesses on how they are responding to the crisis and pulling together is a huge part of this.

Car makers have worked together to produce respiratory aids and medical equipment. Printing manufacturers have come together as a community to provide ventilators, masks and face shields. Telecoms providers are collaborating to provide a map of how people are moving around so health authorities have the information they need. And a professional services firm has created a platform for business leaders to come together and identify how we create the future post-COVID, looking at talent, business continuity and the broader need to create more value and a positive impact on society.

So the question remains, how will you will brand be perceived as a result of your communications?

Plan your communication strategy to navigate the new normal.

Build trust with employees and consumers alike through increased transparency and visibility.