Altadicta’s Partnership with Surrey Police
At Altadicta, we believe in the transformative power of strategic employer branding. Our recent collaboration with Surrey Police is a testament to how evidence-driven insights and innovative strategies can create meaningful change. By helping the force redefine its approach to recruitment, engagement, and retention, we’ve played a role in shaping the future of a key public service organisation.
Surrey Police faced a growing challenge—balancing the need to attract diverse talent with improving retention and engagement among existing employees. Limited career visibility, perceived barriers to entry, and challenges connecting with underrepresented communities added complexity to their recruitment efforts. Additionally, aligning employee experiences with the organisation’s values required fresh insight and strategy. Recognising these challenges, Surrey Police sought a partner to develop an Employee Value Proposition (EVP) and Employer Brand Strategy that would address these issues head-on.
Using our research findings, we crafted a clear and compelling Employee Value Proposition that highlights Surrey Police’s unique strengths as an employer. This EVP was designed to resonate with diverse audiences, from potential recruits to long-standing team members, emphasising:
Career Growth: Transparent pathways for development and progression within the force.
Community Impact: The opportunity to make a real difference in Surrey’s communities.
Inclusivity: A workplace culture that values diversity and connection.
The accompanying Employer Brand Strategy mapped out key touchpoints in the employee journey, outlining actionable tactics to:
Enhance visibility of career opportunities through targeted marketing.
Build trust and engagement with underrepresented communities.
Embed the EVP across HR, leadership, and communication channel.
Our partnership has provided Surrey Police with a strong foundation for attracting and retaining top talent. The strategies developed are already being implemented, creating a ripple effect within the organization and its recruitment efforts. While the outcomes will continue to unfold, the groundwork is in place for Surrey Police to:
Strengthen its position as an employer of choice.
Build a workforce that reflects the communities it serves.
Deliver on its mission of making Surrey a safer place for everyone.
This collaboration underscores the importance of aligning organisational values with employee experiences. At Altadicta, we’re proud to have been part of this transformative journey and look forward to supporting more organisations in redefining what it means to be an employer of choice.
