The Brief

Our mission was to transform Britvic's brand identity by creating a vibrant, contemporary visual style and launching updated brand guidelines. This involved comprehensive market research, developing a cohesive design language, crafting a compelling brand story, and ensuring consistent messaging. The new strategy aimed to modernise Britvic's image, making it resonate more deeply with consumers.

Our Approach

Our approach to revitalising Britvic's brand identity involved a holistic and meticulous process. We began with comprehensive market research to understand current trends and consumer preferences, ensuring our strategy was rooted in data-driven insights.

Our creative team then developed a vibrant, contemporary visual style that honors Britvic’s heritage while appealing to modern sensibilities. This included a cohesive design language encompassing a new logo, colour palette, typography, and graphic elements, ensuring versatility across various platforms.

Simultaneously, we crafted a compelling brand narrative that emotionally connects with consumers, establishing clear messaging pillars that reflect Britvic’s values, mission, and vision. Finally, we launched updated brand guidelines to ensure consistency in tone and voice across all communications, effectively modernising Britvic's image and enhancing its resonance with today’s audience.