The Brief

To challenge was to embed Camelot’s new values and support the core purpose of ‘who they are, what they do and why they do it.’ The current code was out of sync and not in keeping with the new values, tone of voice or branding.Description to come…

Our Approach

Designed with a take on the Camelot name and highlighting their new identity system. Usingthe ‘Life changing place to do life changing work’ strapline, the design used their colour palette, and the text focused on the great things that Camelot do, creating a feel-good factor for their employees.

It set out what the code means for Camelot employees who are engaged in the dual role of game makers and game changers.

Designed with storytelling in mind, the contrasting visual flow of the document grabbed the reader’s attention while giving the serious information plenty of scope.