Adopt a digital approach to accelerate your post-COVID economic recovery

The widespread impact of the COVID-19 pandemic has seen global brands accelerating their digitalisation plans. The changing behaviours of consumers have forced businesses to transform their brand messaging and communication plans.  

Supermarkets and grocery stores have shifted their main focus onto online ordering. Online learning and digital classrooms have been introduced for schools and universities alike, and major fashion outlets have created virtual online showrooms. For instance, Diesel launched a 360-degree selling platform equipped with closeups of items and product descriptions. 

The latest brand to kickstart their digital plan on a substantial scale is Nissan. The Japanese automobile manufacturer is creating an interactive entertainment facility to allow customers to experience their products. The facility in Yokohama will showcase a variety of experiential content that features 4k projection screens and vibrating floors. 

The introduction of technology and experiences into car showrooms is the beginning of brands creating inspiring ideas to resonate with a post-COVID-19 consumer.

Digitalisation offers brands a never seen before opportunity to hurdle the obstacle that is COVID-19, and ultimately define their company in a new era. 

This is a really interesting time for the industry to embrace the pandemic to think more digitally, and in the long run, overtake competitors and be at the forefront of their respective markets.