Altadicta launches a new campaign for Papa John’s

Papa John’s has launched a new corporate website for internal and external stakeholders as a way to share their latest news, careers and franchise opportunities.

Altadicta was appointed with the role to promote the new corporate website through the creation of a teaser campaign.

How did we achieve this?

  • We created a new brand identity for the corporate website to be utilised in the teaser campaign and across all social media channels.

  • To create engaging content for the campaign, we analysed Papa John’s latest statistics, employed product wordplay and focused on the values of the brand.

  • In addition, we strategically analysed the best platforms and channels to reach our target audiences to showcase the new website.

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